Promoting
营销语境 promoting a product 指宣传推广;职场 promoting an employee 指晋升;健康 promoting wellness 指促进健康。与 advertising 相比,promoting 更强调持续推动与利益提升。
- “The band is promoting its new album on tour.” (乐队在巡演中推广新专辑。)
- “She was promoted to director last year.” (她去年被提拔为总监。)
- “Schools are promoting reading through weekly challenges.” (学校通过每周挑战促进阅读。)
“Promote” 来自拉丁语 promotus(向前移动),pro-(向前)+ mot(移动,同 move)。
pro- + mot + -e → promote + -ing;名词 promotion(晋升、促销)。
社交媒体 “influencers promoting brands” 属合作营销;公共健康 “promoting vaccines” 为政策用语;HR “promoting from within” 指内部晋升文化。
- 固定搭配: “promoting health” (促进健康), “self-promoting” (自我推销), “promoting equality” (推动平等)
pro- 向前 + mot 移动 → promoting 是“把人或事往前推”。
“By promoting fair pay, the union hoped to keep experienced staff.” (工会希望通过推动公平薪酬留住有经验的员工。)