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Churning

“Churning” 本义指反复搅动液体(如搅奶油);引申为内心焦虑翻腾(stomach churning),或商业中客户大量流失(customer churning);金融市场亦指账户频繁交易(churning accounts)。

  1. “The storm left the sea churning with white foam.” (风暴过后,海面白浪翻涌。)
  2. “Investors grew nervous as the market kept churning wildly.” (市场持续剧烈震荡,投资者愈发紧张。)
  3. “The company is struggling with churning subscribers after the price hike.” (涨价后,公司正为客户大量流失而头疼。)

“Churn” 来自古英语 cyrn 或 cyren(搅乳器),与制作黄油的传统器具直接相关。

动词 “churn” 加 “-ing” 表示正在搅拌,或形容动荡、翻涌、流失的状态。

农业社会中 churning butter 是日常劳作;现代 SaaS 行业高度关注 churn rate(流失率);金融监管机构警惕 brokers churning client accounts(替客户过度交易以赚取佣金)。

  • 原形: churn
  • 名词: churn, churn rate
  • 固定搭配: “churning butter” (搅黄油), “stomach churning” (胃里翻江倒海), “customer churning” (客户流失)

老式 churn 搅乳器来回翻搅——churning 就是剧烈搅动,或像被搅动一样动荡不安。

“Sitting in turbulence, she felt her stomach churning while the plane bucked through churning clouds.” (飞机在乱云中颠簸时,她坐着感到胃里一阵翻涌。)